The Team Behind SIMCEL
Engineers. Consultants. Builders. Realists.
Our Story
​We didn’t set out to build just another business tool. We built SIMCEL because we were tired of waiting for a solution that made sense.
After two decades working with over 200 organizations across 25 countries, we kept seeing the same problems: systems that didn’t talk to each other, decisions based on politics instead of facts, and digital transformations that were more slideware than software.
We watched millions spent on rigid ERPs that promised control but delivered nothing more than data warehouses. We saw big-name consultants charge big budgets for vague answers. And we saw how the chaos of today’s world was making traditional planning tools obsolete.
So we stopped waiting for change—and decided to build it ourselves.
After 8 years of R&D and real-world testing with clients across the globe, we launched SIMCEL: a platform built for today’s business complexity, not yesterday’s stability.
Who We Are
We’re engineers, not dreamers. Problem solvers, not buzzword chasers.
We believe in connecting the dots, not adding noise. We’ve built models that simulate millions of scenarios, and we’ve crunched terabytes of data to help clients make decisions with precision and speed.
We understand supply chains inside out—from the ground realities of emerging markets to the boardroom pressures of multinationals. We know how difficult it is to align teams, break silos, and bring facts to the table when emotions and politics take over.
And that’s why SIMCEL exists.
Our vision is simple: bring clarity to chaos.
SIMCEL is more than a tool — it’s a movement toward real, agile, data-driven decision-making. It’s built to adapt. To connect. To empower.
We want to help organization:
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Make faster, better-informed decisions
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Bridge the gap between teams and functions
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Navigate uncertainty with confidence
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And finally align on what truly matters: performance
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We believe every company — no matter the size or market — deserves tools that work with them, not against them.
That’s why we built SIMCEL. And we’re just getting started.
Our Vision
Meet the Leaders
"SIMCEL was born from a simple belief: better decisions come from better foresight. With AI and digital twin technology, we’re helping companies unlock the full potential of their value chains."
"At SIMCEL, we’re not just digitizing IBP —we’re redesigning how decisions are made. By delivering a more intuitive and user-centric experience, we give experts the clarity and confidence they need to act fast, act smart, and stay aligned."
